18 research outputs found

    The world-wide spread of journalism convergence

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    Convergence is a likely destination for news media in many parts of the world, though the duration of the journey will vary from country to country. This paper defines convergence as well as it is possible to do so, traces its spread around the world, and describes some of the most common business models. It looks at the forces driving convergence, and factors common to the most successful converged operations. The paper also describes the uncertain scenario in Australia now the Howard government has announced plans to change media ownership laws. It ends with discussion about changes in curricula at journalism programs in the United States in the light of the spread of convergence.<br /

    Public relations, education, and social media : issues for professionalism in the digital age

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    Book review : The 21st century media (r)evolution

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    Where is the business model for citizen journalism?

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    Citizen journalism is not stealing much of the audience from traditional journalism. To date, it has failed to find a viable business model in the sense that it does not pay for itself. Yet it threatens traditional journalism because it has the potential to fragment audiences. That means that traditional journalism is going to have to revise its values and practices. The most likely scenario is a coming together of professional journalism and user-generated content and comment. Even so, the same dilemma confronts all forms of journalism: how to access financial support for &quot;quality &quot;.<br /

    User-generated content and the changing news cycle

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    Blogs represent a major development in media consumption and practice.&nbsp; The Pew Center in the United States reported in mid-2005 that about eight million Americans had created blogs and 32 million read them.&nbsp; That\u27s equivalent to two-thirds the number of people who read a daily newspaper during a week, a challenging giguew in the context of dwindling circulations.&nbsp; Blogs represent the start of the \u27personal media\u27 revolution, but are only the tip of a range of new media developments.&nbsp; This paper describes the blog phenomenon and notes its arrival via a series of major new stories.&nbsp; It suggests we are seeing the emergence of a new news cycle, as blogs and other internet-based media usurp broadcast\u27s role in breaking news.&nbsp; The paper describes a range of emerging digital journalism forms that make up the \u27personal media\u27 revolution.&nbsp; These include blogs delivered via mobile phones (moblogs); video-based blogs (v-logs); newspapers\u27 use of podcasting to deliver content; and wikis, or peer-generated online content. The media\u27s reaction to this new form of content is described, and the other concludes by looking at the forces driving this new form of journalism

    Second life first hand: a teacher perspective

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    The professional landscape in public relations is changing as new communication and social networking technologies are integrated into day-to-day professional practice. Whilst adoption of such technologies by public relations practitioners is certainly on the increase, their use can still be regarded as limited and application experimental to some degree. However, few could argue that these technologies will be increasingly important to public relations practice in coming years.In this context, public relations educators must strive to deliver a contemporary curriculum reflective of industry expectations and best practice principles but which also provides students with exposure to new communication contexts and technologies.The advent of persistent virtual worlds generated by Massively Multiplayer Online Role Playing Games (MMORPGs) and Collaborative Virtual Environments (CVEs) offer new realms for public relations practitioners and educators alike. Virtual worlds potentially provide public relations educators with novel but relevant training grounds for their students. These 3D worlds offer dynamic and authentic learning environments which have the capability to foster deep learning and engender a sense of community within a student cohort in a way that many computer-mediated classrooms sadly lack.This paper will present the experiences of two tertiary educators&rsquo; journey towards a conceptual understanding of the persistent virtual world, Second Life, from a teacher perspective. The paper argues that the successful adoption of new online technologies like Second Life need not be inhibited by preferences for technology or prior ICT skills as long as teaching staff are given the necessary support and training by their institutions coupled with opportunity for familiarisation and experimentation.<br /

    An exploration of massively multiplayer online role playing games : their application to public relations education and possible future public relations practice

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    Social communication technologies present exciting and challenging opportunities for public relations professionals. Although not new the latest online attraction grabbing the attention of educators and companies around the globe are the virtual worlds known as Massively-Multiplayer Online Role-Playing Games (MMORPGs). This paper will examine MMORPGs - in particular Second Life - and consider their potential as an educational medium and relevance to the practice of public relations. The paper argues that MMORPGs slwuld be taken seriously by educators and public relations professionals alike and not simply be treated as online entertainment.<br /

    Telstra - the 3 Rs of social media engagement

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    Case study : Coke Zero

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